March 4, 2021


affection for others

Pet Valu helps out Midland OSPCA branch with Thanksgiving feast (4 photos)

2 min read

Total of 52 skids of donated pet food to be delivered to OSPCA branches by the end of the week

The Midland OSPCA’s temporary storage facility is filled to the brim, thanks to a Thanksgiving gift from a Canadian pet store.

Trucks from Pet Valu Canada have begun arriving at the Midland Animal Centre to drop off loads of Performatrin Ultra Petite Bowls for cats and dogs. By week’s end, a total of 52 skids of donated pet food, each weighing 800 pounds, will have been delivered to the warehouse to feed animals in need.

“We are so thankful for Pet Valu’s generous donation!” said Robin Elliott, community development coordinator at the Midland Animal Centre.

“We are still in the process of determining where the food is needed across Ontario and will allocate it according to need.”

Elliott said some of the food will be sent to Northern Ontario to help animals in Indigenous communities.

“Another portion will be distributed to food banks and Ontario SPCA affiliate partners who are experiencing declines in product donations because of the COVID-19 pandemic,” she said.

“The remainder will be allocated to the Ontario SPCA’s support program so members of the public who need pet food will be able to access it.”

Elliott also noted that the Ontario SPCA offers support to pet families in the Midland area through its urgent animal care fund, adding that “if anyone needs assistance caring for their animals, we encourage them to reach out to our call centre at 310-SPCA (7722) to discuss their needs.”

As for the donation, OSPCA official Stephanie Miller said the overall Pet Valu donation amounts to 138,000 servings of pet food.

“It is so sizeable it will take three days to deliver it all to the storage facility,” said Miller, who is senior director of community and donor development, said in a release.

“It is very fitting the food arrived in time for Thanksgiving, but it will help animals in need well beyond this weekend.”  

Pet Valu marketing vice president Rose Ferrante said giving back is one of the company’s core values.

“All of our stores raise funds for local animal rescues in their communities and host adoption events to find homeless pets the right forever homes,” she said.

“We’ve also funded four clinic and transportation vehicles, which enable animal rescue organizations to broaden their impact and help even more pets. The Ontario SPCA and its affiliates provide invaluable care and shelter to tens of thousands of animals each year so we are delighted we are able to provide some help during this particularly challenging time.”