• Animal Nutrition

    How a strong nutritional foundation leads to healthier calves

    How calf starter feed is developed New Payback® feed products often start with a simple conversation. ‘Our nutrition consultants hear about a need a customer has and then we try to bridge the gap between where they are and where they need to be,’ says Lance Kennington, animal nutritionist for CHS. Head Start, the feed Kevin and Brandy Evans use to get their calves off to a healthy start, was developed that way. Many ranchers were creep-feeding calves on pasture. Once calves were weaned and placed into feedlots, some didn’t transition well to total mixed rations (TMR), which combined grain,  

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  • Animal Nutrition

    Program Helps Give Calves A Healthy Edge

    Purina Animal Nutrition introduces Purina® Plus, an innovative feeder calf program, which aims to help cattle producers supply high-value, low-risk feeder calves to the marketplace. Purina® Plus calves receive quality nutrition, vaccinations and dewormers – indicators of a well-raised, healthy calf with strong potential to perform through to the feedlot. “With the Purina® Plus program, producers have the opportunity to capture more value throughout the beef production chain,” says Brady Klatt, beef cattle nutritionist with Purina Animal Nutrition. “Cow/calf producers benefit when buyers are willing to invest in calves that are ready to go, and buyers benefit when calves perform.” 

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