Pet Food

Voff Premium Pet Food acquires sixth brand

STOCKHOLM, SWEDEN — Voff Premium Pet Food announced Dec. 14 its acquisition of AniForte, a natural pet supplement producer distributing across Europe.

The acquisition will add premium, natural supplements to Voff Pet Food’s existing portfolio of premium, natural pet food and treat brands. Voff Pet Food brands include Leo & Wolf meat-based pet food and treats, Nutriment premium frozen pet food and treats, Oscar pet food and treats, Dibo pet food, treats and chews, BARFGOLD pet food, treats and chews, Haustierkost premium diets for dogs, cats and ferrets, Tintin & Talvilintu high-fat bird food and, now, AniForte pet supplements.

Since it was founded in 2014, Voff has acquired six companies, AniForte included. This marks the pet food company’s second acquisition made in 2021.

“We’ve grown rapidly ever since the company was founded and were looking for the next step up,” said Mark Gnotke, chief executive officer at AniForte. “Becoming part of Voff allows us to step up to the next level. It also allows us to talk about what really matters day-to-day with people in the same position as us. We’re very excited for the years ahead.”

AniForte was founded in 2014 and today offers a range of natural pet supplements, biologically appropriate raw food (BARF) diets for dogs and cats, and grooming supplies in-store and online across Europe. The brand’s BARF philosophy is in line with that of Voss Premium Pet Foods. AniForte manufactures its products at a facility in Brüggen, Germany.

“We are really excited about AniForte joining the Voff family,” said Mårten Bernow, chief executive officer of Voff Premium Pet Food. “AniForte has had a tremendous journey so far, and with solid double-digit growth, strong brands, fantastic products and a brilliant team – we know it is a great addition to our portfolio of brands, as we continue to expand across Europe. This acquisition is widening the Voff product portfolio to also include natural supplements; another important step in our journey of providing pet owners with the very best natural, premium products to enable their pets to be happy and healthy.”

Read more about corporate strategy, financial performance, mergers and acquisitions on our Business page.